Frequently Asked Questions
We've put together a list of the frequently asked questions we encounter. Our responses are in simple terms without the technical jargon so it's easy to understand.
What is Local SEO?
The term Local SEO covers a number of items any business with a local presence should own and manage. This includes citations (local listings including Google My Business, Yellow Pages Online and True Local), website content and build specifications. Having these items in place will increase your search results and ensure you're found everywhere you're expected to be by your customers.
SEO (search engine optimisation) is a term that gets thrown around a lot as a super technical piece of knowledge that will perform incredible things for a business, 'Get You on Page One of Google' and often incurs a big expense.
Why should I bother doing all this?
It's important to ensure your business is found everywhere you're expected to be by your customers. In a world where people are time poor, they expect to be able to quickly search for a business or service and find the local expert. Simply put, if you're not there, customers will choose your competitors who are there for their needs.
How do I fix listings that are incorrect?
Ensuring what's known as your businesses NAPM (name, address, phone and map) are accurate and consistent everywhere is critical in improving your local SEO search results. Google wants visitors to have a good experience when searching online and quickly and easily find what they're looking for.
Top citations (online listings) can be claimed or set up from scratch as required for your business to secure your presence in this space.
How do I get reviews on Google?
Simply ask your customers to add a positive review following a good experience. We place a review button on our websites that take the customer directly to your Google My Business listing. They can enter their comments and give you a 5 Star rating in a few quick steps.
How important is mobile search?
Search conducted on mobile devices, iPhone, iPad etc, is increasing everyday. In today's busy world, customers want an answer, find a solution or help quickly on the go. Your website must be built to be responsive to mobile device screen size and configured top tell Google exactly what the site is about and how the content is relevant to people. Google now prioritises mobile over desktop in terms of search results and ranking.
How do reviews affect my business reputation online?
84% of people trust online reviews as much as a personal recommendation (Local Consumer Review Survey, Bright Local, 2016).
Positive reviews of your business can help drive customers to choose you over your competitors and build trust through social proof.
What is Content Marketing and how can that help?
Content Marketing is a strategic approach that focuses on producing relevant and useful information to attract and solve problems for potential customers. It includes written content, images and video on website pages, blog posts and form part of a social media strategy.
It's said that content is king which still stands true today. Producing valuable information helps attract customers to your business, increases ranking and search results and can position your business as the local expert or Go-To for your products or services.
Got a different question?
If we haven't covered your questions here, feel free to contact us to find out more.